ALPS Appoints Paul Garratt Marketing Manager Europe

Düsseldorf, February 08, 2007 – As of January 17, 2007, ALPS ELECTRIC EUROPA GmbH appointed Paul Garratt (41) new marketing manager Europe for ALPS Electric Europa GmbH, based at the European headquarters in Düsseldorf. Mr. Garratt succeeds Ulrich Kuhs, who now will be taking care of the development and constitution of new strategic business segments within the company. For almost two decades Paul Garratt has been working for ALPS in different sales and management positions, most recently as sales manager for the non-automotive component in England and Ireland. He not only has long-standing experience in direct and indirect sales, but is also well experienced in channel and direct marketing. In his new position he will be responsible for the further strategic development of internal communications systems and the successful implementation of the company’s marketing strategy in the fast growing European market. "Conveying the company’s goals to our employees and to the public as well as further developing marketing measures is of utmost importance to achieve sustained overall success for the company,” said Ulrich Kuhs. “With Paul Garratt we have gained an experienced and recognized marketing pro, which will support us in this vital task. We are looking forward to working with him.“ Paul Garratt studied mathematics, statistics and economics at the University of Warwick, England. He is married with four children and loves to play golf.

ALPS Electric Co., Ltd. Since its establishment in 1948 ALPS has grown as a comprehensive manufacturer of electronic components. At present ALPS is creating innovative high-value-added products in its main business segments – Components, Magnetic Devices, Communications, Peripheral Products, and Automotive Electronics – which are contributing to the advance of a digital society. ALPS is a global company that carries out its operations with 23 production bases in 8 countries as well as 61 sales bases in 14 countries. Consolidated net sales in the year ended March 31, 2004 amounted to YEN 643 billion. ALPS ELECTRIC EUROPA GmbH, a subsidiary of ALPS Electric Co., Ltd., was established in 1979. Since 1989, the European Head Office has been located in Düsseldorf, where a team of specialists works in Sales, Marketing, and Product Engineering. The activities of our branch offices in Munich, Paris and Milton Keynes, our sales office in Milan and our European distribution work are co-ordinated from Düsseldorf. ALPS Nordic AB, a 100 percent subsidiary of ALPS Electric Europa GmbH, is based in Sweden and services the Scandinavian market.