ALPS at the electronica 2008 – Hall A.4, Booth 542

Duesseldorf, Germany, September 24, 2008 – ALPS ELECTRIC EUROPE GmbH, one of the leading manufacturers of electronic components, again will participate in this year's electronica, the world's leading trade fair for components, systems, and applications, which takes place in Munich from 11 to 14 November. The company will showcase in hall A.4, stand 542 its latest portfolio addressing demanding, reliable and cost effective applications with particular focus on its latest extensive range of Sensors. Other displayed items will include automotive, communications and electromechanical components, magnetic devices, thermal and photo printers as well as numerous other products which emphasize the company's huge commitment for interaction between user and product. Besides the presentation of standard products, ALPS will show by means of several customer applications and live demonstrations both current state-of-the-art technology and near future advanced concepts ranging from Pb Free Micro Lenses for Optical Communication to E-Field Communication Modules.

ALPS Electric Co., Ltd. Since its establishment in 1948 ALPS has grown as a comprehensive manufacturer of electronic components. At present ALPS is creating innovative high-value-added products in its main business segments – Components, Magnetic Devices, Communications, Peripheral Products, and Automotive Electronics – which are contributing to the advance of a digital society. ALPS is a global company that carries out its operations with 23 production bases in 9 countries as well as 57 sales bases in 14 countries. Consolidated net sales in the year ended March 31, 2008 amounted to YEN 693 billion. ALPS ELECTRIC EUROPE GmbH, a subsidiary of ALPS Electric Co., Ltd., was established in 1979. Since 1989, the European Head Office has been located in Düsseldorf, where a team of specialists works in Sales, Marketing, and Product Engineering. The activities of our branch offices in Munich, Paris and Milton Keynes, our sales office in Milan and our European distribution work are co-ordinated from Düsseldorf. ALPS Nordic AB, a 100 percent subsidiary of ALPS ELECTRIC EUROPE GmbH, is based in Sweden and services the Scandinavian market.