ALPS Electric Appoints Mr. Yoichiro Kega as New President of ALPS ELECTRIC EUROPE

Düsseldorf, February 04, 2009 – As of January 01, 2009, ALPS Electric Co., Ltd. appointed Mr. Yoichiro Kega (48) as president for ALPS ELECTRIC EUROPE GmbH, based at the European headquarters in Düsseldorf. Yoichiro Kega succeeds Mr. Yukio Sagisaka, who returned to Japan in December 2008 to take care of new tasks at the Sales & Marketing headquarters in Tokyo. In the new position Mr. Kega is responsible for further strategic developments and the successful implementation of the company’s products in the European market. ALPS is a leading manufacturer of electromechanic components, with five main business segments providing versatile innovative electronic products: mechatronic and magnetic components as well as components for communications electronics, peripheral products and automotive electronics. For almost 25 years Yoichiro Kega has been working for ALPS in different positions as European Sales Manager and Domestic Sales Senior Manager at the headquarters in Japan and as Business Planning Manager at ALPS Peripheral Division. He has a Masters of Law degree of Aoyama Gakuin University, Tokyo, and he is married with one son.

ALPS Electric Co., Ltd. Since its establishment in 1948 ALPS has grown as a comprehensive manufacturer of electronic components. At present ALPS is creating innovative high-value-added products in its main business segments – Components, Magnetic Devices, Communications, Peripheral Products, and Automotive Electronics – which are contributing to the advance of a digital society. ALPS is a global company that carries out its operations with 23 production bases in 9 countries as well as 57 sales bases in 14 countries. Consolidated net sales in the year ended March 31, 2008 amounted to YEN 693 billion. ALPS ELECTRIC EUROPE GmbH, a subsidiary of ALPS Electric Co., Ltd., was established in 1979. Since 1989, the European Head Office has been located in Düsseldorf, where a team of specialists works in Sales, Marketing, and Product Engineering. The activities of our branch offices in Munich, Paris and Milton Keynes, our sales office in Milan and our European distribution work are co-ordinated from Düsseldorf. ALPS Nordic AB, a 100 percent subsidiary of ALPS ELECTRIC EUROPE GmbH, is based in Sweden and services the Scandinavian market.