ALPS Adds Wide Dynamic Range Type Compact Geomagnetic Sensor to Its “HSCD Series”

Smaller Size and the Industry's Widest Measurement Range

Duesseldorf, Germany, March 21, 2013 – ALPS has developed a new geomagnetic sensor with a smaller size than earlier models and the industry's widest measurement range*1 to add to its “HSCD Series” lineup of compact geomagnetic sensors designed for compact electronic equipment like smartphones and other mobile devices, and wristwatches. Mass production begins in March 2013. Global unit sales of increasingly popular smartphones are predicted to reach 1.3 billion units*2 by 2016. Behind the spread of functionally diverse smartphones is their convenience. Examples of functions used more on smartphones than on feature phones are the Internet, GPS and movies*3. GPS, in particular, is used for navigation features and position logging, and in the automotive field, smartphone GPS functions are used instead of car navigation systems with technologies like MirrorLink™*4. Smartphones are performing more and more functions in place of a wide range of equipment. These navigation systems require geomagnetic sensors to detect location. And as applications evolve, the sensors need to be able to detect location information with greater accuracy. To be able to perform so many functions, smartphones have to carry a large number of components. Devices are also employing larger screens and are becoming thinner. This means the components inside also need to be thinner and more compact. Responding to these needs, ALPS Electric has developed a wide dynamic range type geomagnetic sensor to add to its HSCD Series lineup. The sensor is smaller than earlier models and has the industry's widest measurement range. By achieving a compact size of 1.6mm × 1.6mm (60% smaller than earlier models) with a high-reliability LGA*5 package and a measurement range of ±2.4mT (two times larger than earlier models) for each of the x, y and z axes, the sensor will contribute to greater freedom in circuit board design. The additional size reduction and widest measurement range in the industry were made possible by applying thin film process and magnetic simulation technologies acquired by ALPS over the years through magnetic head business to optimize the magnetic sensor. Low noise and high resolution are also achieved using an application-specific integrated circuit (ASIC) developed in-house at the Sendai R&D Center. Furthermore, the sensor includes an ALPS-developed algorithm allowing calibration with a natural user action. Such considerations toward usability for the end user make it easier to operate navigation and location detection functions on mobile and compact equipment. Features A more compact size and the industry’s widest measurement range Dynamic range of ±2.4mT achieved for each axis 1.6mm compact package achieved using a high-reliability LGA package Lowest noise in the industry achieved using a newly developed ASIC *1. Source: ALPS data *2. Source: Gartner, Inc. data prepared by Japanese Ministry of Internal Affairs and Communications *3. Source: Mobile Marketing Data Labo. *4. Promoted by the Car Connectivity Consortium as the industry standard, the MirrorLink™ specification enables smartphone applications to be remotely controlled from a vehicle' s infotainment systems and duplication of smartphone displays on those systems. *5. Land grid array (LGA): IC packaging that uses a grid of flat electrode pads instead of solder balls. This type of packaging is physically strong. Principal Applications Navigation functions in small, mobile terminals such as smartphones Motion detection such as for game consoles Detection of location information using compact equipment like wristwatches or digital cameras Specifications Model HSCD Series Wide Dynamic Range Type Dimensions (W × D × H) 1.6mm x 1.6mm x 0.7mm Magnetic field measurement range ±2.4mT Output resolution 0.15µT/LSB Operating temperature –40 to +85°C Analog supply voltage 1.8 to 3.6V Digital supply voltage 1.65 to AVDD Average current consumption (active) 60µA typ. Average current consumption (standby) 3µA typ. For more information on the new product please visit www.alps.com/products/e/npv_product/130313_HSCD/HSCD_E.PDF

ALPS Electric Co., Ltd. ALPS Electric (Tokyo: 6770) is a leading global manufacturer of high-quality electronic components for mobile devices, home electronics, vehicles and industrial equipment. With the philosophy of "Perfecting the Art of Electronics" ALPS Electric supplies over 40,000 different components to about 2,000 companies all over the world. For more information, visit www.alps.com. ALPS ELECTRIC EUROPE GmbH, a subsidiary of ALPS Electric Co., Ltd., was established in 1979. Since 1989 the European Head Office has been located in Düsseldorf, where a team of specialists works in Sales, Marketing, and Product Engineering. The activities of our branch offices in Munich, Paris, Milton Keynes, Gothenburg, and our sales office in Milan are coordinated from Düsseldorf.