ROHM's new EcoSiC™ brand combines Performance and Sustainability |
Willich-Münchheide, Germany, June 10th, 2024 – ROHM has announced the launch of its new EcoSiC™ brand. EcoSiC™ is a trademark for ROHM products using the advanced material silicon carbide (SiC). SiC is seen as a key material for the next generation of power semiconductors. It offers significant advantages in efficiency and reliability, particularly in high-performance applications such as electric vehicles, industrial equipment and renewable energy systems. With the introduction of EcoSiC™, ROHM is positioning itself as a provider of advanced and sustainable technologies. Goals and Significance With the EcoSiC™ logo, ROHM aims to further establish its brand in the field of SiC technologies. The logo is designed to provide customers and stakeholders with a clear picture of ROHM's role as a leading supplier of SiC power semiconductors. The introduction of this logo is part of ROHM's overarching "Power Eco Family" branding concept. It aims to maximize the efficiency and compactness of electronic applications while making a positive contribution to the environment. The EcoGaN™ has already been used since 2022 – supporting ROHM’s growing portfolio of power devices using gallium nitride and its outstanding properties in terms of switching speed. ROHM will also add high-performance silicon products to the Eco family in the future. The launch of the EcoSiC™ brand pursues several strategic objectives:
The EcoSiC™ logo combines the terms "Eco" and "SiC," symbolizing the connection between ecosystem and technological excellence. The design integrates circuit patterns and hexagonal crystal structures, representing the precision and innovation of SiC technology. These elements highlight ROHM's commitment to providing advanced and sustainable solutions. Brand Guidelines
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About ROHM Semiconductor ROHM Semiconductor is a global company of 467.7 billion yen (3.2 billion US dollars) per March 31st, 2024, with over 23,300 employees. The company develops and manufactures a very large product range from SiC Diodes and MOSFETs, Analog ICs such as Gate Drivers and Power Management ICs to Power Transistors and Diodes to Passive Components. The production of ROHM’s high performing products is taking place in state-of-the-art manufacturing plants in Japan, Germany, Korea, Malaysia, Thailand, the Philippines, and China. ROHM Semiconductor Europe has its Head Office near Dusseldorf serving the EMEA region (Europe, Middle East, and Africa). For further information: www.rohm.com |